As the Growth Marketing Specialist, I love turning strategy, creativity, and data into campaigns that actually drive results. From paid media and campaign optimization to testing new ideas and digging into performance, I’m always looking for opportunities to help our clients grow. For me, great marketing is about more than getting clicks. It’s about understanding what’s working, what isn’t, and what we can do next to keep moving the needle.
You can throw more money at an ad campaign, but if the strategy, targeting, creative, tracking, or customer journey isn’t right, you’re just spending more money on the same problems. Get the foundation right first, then scale what works.
Seeing a campaign go from an idea to something that makes a measurable impact on their business is always rewarding.
I’d genuinely rather eat a lemon than a cupcake…. If there is a dish with capers or sardines involved, I’m probably choosing that over a cookie too. The more tart, sour, or briny it is, the better!!
Writing is easy. All you have to do is cross out the wrong words.
Mark Twain
