Marcela Mack

Digital Marketing Strategist

As a digital marketing strategist, I support clients by partnering with teams to develop thoughtful, performance-oriented digital strategies that connect brand, content, and business goals.

My approach is shaped by more than 5 years of experience in content marketing, campaign execution, and creative production, giving me a practical understanding of how strategy translates into real work. When I’m not working, you can find me with a hook in hand, crocheting hand-made garments.

Marketing Hot Take

If your website content is weak, no amount of social media will fix it. Content isn’t the “extra”... it’s the infrastructure that makes marketing work!

Favorite project or outcome:

My favorite project has been taking ownership of Aztek’s own digital marketing. It’s nice to have a personal connection to the work, and see tangible results that reflect the work of myself and my teammates.

Thing that I like that nobody else does:

Candy corn gets way too much hate. Also those soft frosted sugar cookies you get at the grocery store are delicious and I will die on that hill!