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Paul Woodhouse

SEO Specialist

I teach machines how to read. I take legacy business knowledge and translate it into the pristine knowledge graphs that AI and search algorithms need to confidently recognize a brand.

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Marketing Hot Take

You should rank for what you should rank for. Context and intent are key - if you aren’t telling algorithms and prospective customers what you really do in a way that resonates, you might as well not bother.

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Favorite project or outcome:

Resurrecting a legacy brand that had been dormant for a decade with zero web presence and reshaping its narrative for modern AI models.

Thing that I like that nobody else does:

The Fall - that’s the post-punk group formerly led by Mark E. Smith, not the season.