Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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How Content Strategy can help SEO. Presentation Slides from the Cleveland Web Association Luncheon

How can content strategy help your users and your search engine optimization efforts? How should you go about developing great content? [more]Seo and-content-strategyView more presentations from Continue…

Making Good Content Great: How to Improve Content Marketing

Good web content is sufficient, but not extraordinary. Great web content is powerful. Learn how to improve your content marketing. Continue…

Mobile Scores Big

An extra helping of insight into user behavior was made possible by the big game Continue…

Web Content that Sparkles

Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they Continue…

Tough love: 24 pieces of harsh website advice

[more]Make the logo smaller. Big logos don’t mean people will remember you. It means you have a logo that’s too big.People are talking about you online. Not all of them are saying nice things.Nobody Continue…

8 Tips to Improve User Experience

If you are experiencing higher than desired cart abandonment rates, you may want to pay attention to the following tips to improve user experience. Continue…

Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website, Continue…

Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine Continue…

Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)

Content is a cookie, and once they're done eating it, they should want more.Tell a story.Tell your story one snippet at a time. Being too broad makes you boring.The hook comes first. [more]If you Continue…

Email Marketing? Not only is it still around...it still works!

With all the hype and excitement around Twitter, Facebook and Social Media Marketing lately, it is easy to see how other forms of online marketing may have fallen out of fashion. Marketing Continue…

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