Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and Continue…

Optimizing Conversion Rates: Less Effort, More Customers

According to Wikipedia a Conversion Rate is "the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, Continue…

How to Earn Natural Links & Link Conversions

What does "reference-worthy" content mean? SEO-MOZ has posted an excellent guide to understanding the basics of building content for your site that other people will find "link worthy". Click here to Continue…

Google becomes more local

In their quest for ultra-relevancy, Google has announced another major update to their search results page.  Here is a teaser from the official Google blog:"We like to make search as easy as we can, Continue…

Using Twitter for Business? Take a Look at These 7 Tips.

There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business. Continue…

5 Things Clients Should Know (about their website project)

A great article from Web Designer Depot. It gives an excellent overview of how to get the most from your Web Design firm and launch a successful project. From the client's role in the prioject, Continue…

Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people Continue…

RSS Feeds: The Benefits for Both the End-User and the Site Admin

RSS or Real Simple Syndication is a tool for content publishers to reach a wider audience easily. It also allows the end-user the ability to receive the information they are looking for faster without Continue…

Understanding the User Experience

The web is a fluid medium. What I mean by that is, your website changes to fit the size and shape of whatever device it is being displayed on. As technology advances and our screens get smaller (and larger) and our toasters get smarter, it’s no longer safe to assume your visitors are seeing your website exactly as you are. Continue…

The Smart & Tactical Social Media Marketing Approach

The smart, tactical social media marketing approach is all about community, generating content, sharing information and being involved. Continue…

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