Building a website and not planning for ongoing digital marketing efforts is silly. It's like throwing a huge party, but not sending any invitations.

Get the most out of your investment with digital marketing

Building a website is just the start of your project. Yes, it seems like the heavy lifting is over once it's launched but that's when the real work begins. We need to make sure your visitors and customers can find your site easily and that there is fresh, relevant information that speaks to their interests.

Google

Google Trusts Us

You should too. We stay on top of all the latest algorithm updates and best practices so your business stays in good graces with Google. This also means we're really good at helping the right people find you.

YouTube

Not Just Cat Videos

If you have video content, we can help you optimize it in the second largest search engine.

BrightEdge

BrightEdge Certified

BrightEdge is powered by big data analysis and is the only company capable of web-wide, real-time measurement of digital content engagement across all channels, including search, social, and mobile. This means we can more effectively use your data to plan, optimize, and measure campaigns based on actual content performance. BrightEdge works with over 1,200 customers around the world including top brands like Nike, Adobe, Microsoft, Groupon, and many more.

There's no flux capacitor for digital marketing.
Quality Results Can Take Time

Rankings Matter, But They're Not the Only Success Factor

We're not going to tell you we can put you on page one of Google in a month.

That might not even be best for your business depending on the keyword and search intent of your users. Using your business goals, we'll tailor a plan to track a range of metrics that will grow and support your business.

Tools We Use

Search Engine Optimization / Content Marketing Services
Search engine optimization (SEO) is a necessary, long-term strategy

The foundation of this program is new content creation, SEO and conversion rate optimization recommendations.

A good content marketing plan is vital for obtaining desired rankings.

What can I expect?

We'll never promise that you'll rank number one for a specific keyword. Rankings alone won't help grow your business. Our process will develop a strategy that will impact your business in the best way.

In fact, you might not notice changes for three to six months. But the consistent creation of high-quality new content – and optimization of existing content – leads to significant, sustainable organic results. Even when your site reaches targeted keyword rankings, it still takes consistent work to maintain those rankings and continue improving.

What's included?

  • Initial technical assessment and recommendations for improving technical elements
  • Setup of BrightEdge SEO analysis software
  • Installation of form and phone call conversion tracking
  • Installation of click tracking software
  • Installation of Google Analytics and Webmaster Tools
  • Keyword research
  • Website audit and creation of quarterly editorial calendars
  • Monthly SEO recommendations
  • Monthly new content research and creation
  • Monthly reporting to include program keyword ranking, phone and form conversions, and other important key performance indicators
  • Conversion rate optimization (CRO) and usability recommendations
  • Regularly scheduled meetings to review program strategy, performance, and deliverables
  • Social media consulting as needed
  • Press release creation and distribution

Pay Per Click (PPC) Management
Just like your Twitter feed, your PPC campaign needs attention on a daily basis to perform well.

What can I expect?

This is not a "set it and forget it" part of the digital marketing package. We will monitor your account on a daily basis and search for ways to improve performance, conversions, and ROI.

What's included?

  • Setup of Google, Facebook, and Bing advertising (depending on program focus)
  • Setup of Wordstream PPC analysis software
  • Dedicated PPC strategist focused on client account on a daily basis
  • Regular reporting and meetings to review performance of campaigns
  • Daily analysis and optimization of PPC campaigns to improve performance

Landing Page Creation
If you're running Pay Per Click (PPC) or email marketing campaigns, creating custom landing pages may be beneficial to achieve your business goals.

Specially designed landing pages tend to convert at a higher rate for paid traffic, resulting in more quality leads and revenue for your company.

What can I expect?

You'll work with our team to determine the goals of the landing page, who will be visiting, benchmarks, and success metrics.

What's included?

  • Research on targeted audience motivators
  • Wireframe design
  • Page copy creation
  • Programming of approved design
  • Installation of form
  • Phone conversion tracking

Video Creation
We specialize in the Web, but we understand the importance and impact of quality video online.

That's why we work with partner companies to bring your videos to life.

Great video doesn’t just help showcase your company and its services… it also leads to more online conversions. Today’s web visitors expect to see professionally-produced video content on your site, and they’re more likely to trust your brand when they find it.

Aztek helped Apple Growth Partners create this service overview video that tells their company’s story to prospective clients, and we can do the same for you.

Conversion Rate Optimization
No matter how well your site is performing, there are always ways to make it perform better.

We look at every element of your website to identify opportunities of increasing the number of visitors who convert to a lead.

Conversion rate optimization—or “CRO”—is the practice of making tweaks to your website’s existing layout that will increase the percentage of visitors who take an action. Aztek’s CRO experts analyze all aspects of your website and consistently test changes designed to deliver you a higher conversion rate… and more revenue.

Marketing Automation
Transform your disjointed and manual digital marketing processes into a lean, mean lead-generating machine.

Marketing Automation enables organizations to leverage technology to generate more high-quality leads, turn one-time customers into brand advocates, and empower salespeople to identify and focus on the best opportunities.

What can I expect?

You'll work with a certified marketing automation specialist to integrate marketing automation with your existing website and CRM, and build automated programs that generate and nurture leads like never before.

What's included?

  • Set up of Act-On Software marketing automation platform
  • Integration with your CRM (if applicable)
  • Development of lead generation and lead nurturing programs
  • Design and execution of email campaigns
  • Development of lead scoring system to evaluate lead quality
  • Advanced analytics to track known and anonymous website visitor behavior
We wrote a blog about it. Wanna read it? Here ya go: