Social Media Marketing
Utilize social media to build brand awareness, engage your community, increase website traffic & drive more qualified leads.
Social media is a powerful marketing tool to connect with current and prospective customers. Customers are increasingly interacting with brands via social media. If you’re not speaking directly to your audience, you’re missing out. With all the different social media networks available, you might not know which platform is best for promoting your company’s brand, products, or services. Likes, shares, and clicks are great, but a social presence is wasted if it isn’t driving real business results for your company.
SOCIAL MEDIA SERVICES
Aztek’s team can help identify which social channels attract your ideal customers, share content that will catch their interest, and proactively grow your audience. To bolster your efforts, our paid social media advertising strategies can get your message in front of social media users who match any demographics and interests you want to target.
Here are the social media services we offer:
Social Media Management
Social media is an important part of your digital marketing efforts. Do you have the resources to support it internally? Transform your social media presence with consistent and engaging content. Aztek’s team of social media experts can provide you with a customized social media strategy and ongoing social media management. Our expert social media managers will work with you to curate, schedule, and post content on your behalf, and set you up with the tools needed to monitor engagement.
Social Media Content Creation
Let’s face it, social media without content marketing just isn’t successful. Engage with your audience to drive lead conversions. Aztek’s digital marketing team is experienced in creating high-quality content, whether it’s simply repurposed or shared on social media channels or written directly for social media. Plus, our optimized content will earn your posts valuable real estate in search engines.
Social Media Advertising
Sometimes, social media needs a boost. Ensure your campaigns get in front of your target audience through paid social media advertising strategies. Aztek’s paid digital media advertising team is experienced in developing social media campaigns aimed at driving traffic on the web or to physical locations. Our proven strategies are designed to promote specific products or services and generate valuable leads for your sales team.
HOW TO MEASURE SOCIAL MEDIA SUCCESS
What does a successful social media strategy look like? Tracking the success or ROI of social media programs can be challenging. With Aztek, we always tie these efforts back to your organization's key performance indicators. Whether that's brand building, ecommerce sales, lead generation, or even employee recruitment, we’ll tailor your social media strategy to deliver exactly the kind of results you need.
HOW WE APPROACH SOCIAL MEDIA STRATEGY
Every organization has different needs when developing a social media presence. Between monitoring daily activity to backing content with paid efforts to drive more qualified leads, we’ll create a custom social media strategy that will turn real results.
To define your social media marketing goals, you’ll need to ask: Who is your target audience? What are you hoping to achieve? What message do you want to convey to your community?
We can help answer these questions and recommend solutions to increase your social media presence. Whether your target audience spends its time on Facebook, LinkedIn, Instagram, YouTube, Twitter, or Pinterest, we’ll work with you to implement the best tactics to grab their attention and win their business. Through high-quality content, smart promotional strategies and paid advertising campaigns, Aztek can super-charge your social media presence and turn it into one of your company’s most effective marketing tools. Ready to start connecting?
Our company has seen terrific, measurable improvements in social media performance metrics since enlisting Aztek for social marketing strategy. They’ve helped us significantly increase our Facebook page audience, post reach and engagement.
Laura Shank, Apple Growth Partners