A nationwide senior living organization managing hundreds of communities came to us with a visibility challenge. Each location had its own online presence, but listings were inconsistent or incomplete without centralized control. These disorganized locations limited their exposure in local search results, causing missed opportunities for new inquiries and housing applications from families actively looking for senior care options.
Each facility had its own GBP, but some were unverified, others had outdated info, and no one had full access to all of them. The lack of any consistent approach made local management feel impossible.
When families searched for “senior living near me,” competitors were showing up instead. Even with great facilities and strong brand awareness, they weren’t being seen in the local searches where it mattered most.
The team knew families were searching for care options online, but calls, direction requests, and website visits were lower than expected, and application interest wasn’t keeping pace with demand. It wasn’t a problem of reputation or quality care; their listings simply weren’t showing up where people were looking.
We knew this challenge wasn’t about interest, because families were out there searching for senior living options every day. The real problem was visibility and consistency, so we built a plan to get every location verified, optimized, and ready to capture that demand.
Next, we standardized the details: business names, categories, office hours, photos, and calls to action. Every community now had a professional, accurate, and unified presence that reflected the quality of care they offered. By cleaning up data across dozens of listings, we also made it easier for local staff to manage updates going forward.
across Google Search and Maps within the first three months.
from listings as families connected directly with local communities.
from Google profiles, driving more form submissions and housing applications.
We’re here to provide the expertise and resources needed to create and implement a local SEO strategy, including Google Business Profile management. Reach out today to see how we can create a long-term path to organic success.
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