Tribute is a software company. A very niche software company (they make software specifically for industrial distributors), but just like the Cobblers kids having no shoes, they had neglected their own website for years despite being a tech company. And it wasn't just that their website was outdated. They also had struggled to communicate what was so great about their software without giving away "the secret sauce". So they decided to hire Aztek to get them through it.

So in this case, building a new website was the easy part. The real challenge was extracting the key benefits and communicating to their target audience why their software (and their team) was so great...without giving away the proprietary features. but after a few discovery and content workshops together, the team arrived at a strategy that everyone felt comfortable with. We could show enough to let the site visitors know they had found a niche distributor ERP solution that would solve their problem in ways the competitive solutions didn't.