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Tribute Website Redesign

A long-overdue website redesign for a very niche software product.

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Tribute is a software company. 

A very niche software company (they make software specifically for industrial distributors), but just like the Cobblers kids having no shoes, they had neglected their own website for years despite being a tech company. And it wasn't just that their website was outdated. They also had struggled to communicate what was so great about their software without giving away "the secret sauce". So they decided to hire Aztek to get them through it.

So in this case, building a new website was the easy part. The real challenge was extracting the key benefits and communicating to their target audience why their software (and their team) was so great...without giving away the proprietary features. but after a few discovery and content workshops together, the team arrived at a strategy that everyone felt comfortable with. We could show enough to let the site visitors know they had found a niche distributor ERP solution that would solve their problem in ways the competitive solutions didn't.


  • Umbraco CMS
  • Microsoft.NET
  • Google Analytics
  • Responsive Web Design
  • HTML 5, CSS3
  • Content Strategy
  • Search Engine Optimization
  • jQuery
  • SSL
  • Javascript

Selecting Aztek as our web developer was the first step into achieving a successful website redesign. Their thorough discovery process ensured that they understood our requirements for a new site and set the stage for a smooth development and implementation. As a customer, we knew at every point of the process what was being worked on and the expectations required of us. This kept the entire team (theirs and ours) highly focused and the project deliverables on time.

Process and timelines are only part of the equation. What is equally important is the people on the Aztek team. From the very beginning of the sales and selection process, we had complete confidence in their team. Dave and the development team were excellent communicators, flexible to changes when needed, and overall a pleasure to work with.

We look forward to a continued partnership with Aztek.

— Lorna Henderson

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