User generated content (UGC) allows marketers to tap into a powerful resource that can transform their social media efforts – their audience.
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The client’s blog was largely used to share company news, but it struggled to attract an audience that didn’t already know about the organization. Aztek helped them turn this important content resource into a notable traffic driver.
Posts centered around news about the organization, but there weren’t that many people coming through search results to find them.
The traffic the blog drove was already through branded terms, meaning it wasn’t growing awareness of the client.
The lack of educational content meant the blog was doing little to drive leads, whether readers were interested now or remembered about the client later.
Each post needs to sound just right. We worked with multiple members of the client’s team to determine a brand voice and personality that resonates with seniors and their caregivers.
Every topic needs to resonate with potential residents and their loved ones, so we focused on relevant themes of senior housing, healthy living, emotional wellbeing, and finances.
Posts aren’t helpful if people can’t find them. We used tools like Semrush to identify quality long-tail keywords that combined relevance and search volume to create targeted content that could rank for viable terms.
Successful blogging is a commitment. We developed an ongoing calendar to produce multiple posts each month to continue building an effective content library that helps educate readers and convert them into leads over time.
Increase in average daily clicks to the client’s blog posts.
Increase in average daily impressions for blog posts.
Increase in keywords ranked in the top 10 Google SERP results.
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