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The client’s blog was largely used to share company news, but it struggled to attract an audience that didn’t already know about the organization. Aztek helped them turn this important content resource into a notable traffic driver.
Aztek recently reimagined the TravelCenters of America website with a fresh, user-friendly design.
Covia struggled with product awareness and in-person engagement at trade shows and conference events, so Aztek implemented a cross-channel advertising strategy through LinkedIn B2B targeting and Programmatic geotargeting to improve event performance.
