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Bil-Jac Website Redesign

An interactive product wizard, store locator, and product filtering features make this a ‘pawsitive’ user experience.

Portfolio Desktop Master 0018 Dog Food Product Finder Bil Jac (1)
Portfolio Desktop Master 0019 Layer 1
Portfolio Tablet Master 0010 Bil Jac
Portfolio Phone Master 0017 Bil Jac 2
Portfolio Phone Master 0018 Bil Jac

Helping users to find the right food for their dogs.

Bil-Jac makes a line of premium dog food products that has created an intensely loyal fan base. The customers who buy their food believe it is the best on the market, their old website just wasn't sending consumers that same message. Beyond looking outdated, it didn't help users successfully narrow down the best product for their dog. With so many factors (such as age, weight, or health concerns) to consider, the site had to do more to make a user confident they were buying the right thing to help their dog thrive.


  • Umbraco content management system
  • Custom Google Map integration
  • Invisible ReCaptcha
  • Thunderstone site search
  • Act-On Marketing Automation
  • Microsoft .Net Development
  • Custom Google Tag Manager and Analytics
The site looks fantastic!

Thanks to all of you for all the time and attention you put into it! Can’t wait to use our new toy! It really gives us an updated look for consumers to help us gain their trust and learn more about the Bil-Jac brand.

— Kim Gaebelein

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