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Bil-Jac

Helping users to find the right food for their dogs.

Bil-Jac makes a line of premium dog food products that has created an intensely loyal fan base. The customers who buy their food believe it is the best on the market, their old website just wasn't sending consumers that same message. Beyond looking outdated, it didn't help users successfully narrow down the best product for their dog. With so many factors (such as age, weight, or health concerns) to consider, the site had to do more to make a user confident they were buying the right thing to help their dog thrive.

The redesigned website utilized Bil-Jac's in-house expertise and data to develop both a filtering and an interactive product "wizard" feature that helps a user find personalized results for their dog. After viewing the revamped product pages, the user can make a more informed decision and search confidently for retailers who sell the best product for their four-legged family members.

project components

EVERY PROJECT IS DIFFERENT AND REQUIRES A RANGE OF COMPONENTS TO ACCOMPLISH THE GOALS. HERE’S WHAT WENT INTO THIS ONE.

Google Tag Manager
Content Strategy
Microsoft Microsoft .NET
CSS3 CSS3
HTML 5
Responsive Web Design
Search Engine Optimization
SSL

The site looks fantastic!!! Thanks to all of you for all the time and attention you put into it! Can’t wait to use our new toy! It really gives us an updated look for consumers to help us gain their trust and learn more about the Bil-Jac brand.

Kim Gaebelein

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