How Aztek Boosted Email Open Rates by 71% with a Smarter Deliverability Strategy
When Bil-Jac, a premium dog food brand, began seeing declining email engagement, they turned to Aztek to solve critical deliverability challenges and reinvigorate their Best Friends Club (BFC) newsletter strategy. Through detailed analysis and a thoughtful, multi-layered approach, we restored inbox placement, enhanced their email metrics across the board, and strengthened their coupon-driven automation program.