The Sova Company
Aztek designed and developed Choose Sova as a fully custom Shopify site, creating a branded ecommerce experience with tailored functionality, optimized performance, and an intuitive shopping journey aligned with the company’s goals.
Aztek designed and developed Choose Sova as a fully custom Shopify site, creating a branded ecommerce experience with tailored functionality, optimized performance, and an intuitive shopping journey aligned with the company’s goals.
Our Work
We'd love to see you in our portfolio.
A commercial services company came to Aztek with a paid search challenge that went beyond campaign performance. They were generating traffic and leads through Google Ads but lacked clear visibility into what happened after conversion. Without a reliable connection between paid search activity, CRM data, and revenue, it was difficult to determine which campaigns were driving real business value.
Aztek rebuilt the client’s Google Ads Search strategy around higher-value services, refined keyword targeting, and improved lead tracking. In the first full month after launch, the client spent $1,871.06 and generated $106,341.58 in revenue, transforming an unclear setup into a more accountable lead generation program.
