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Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

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Content is King, Website Content Structure is Parliament

Content is King, Website Content Structure is Parliament

We share four tasks to help website content structure on your next redesign project, as well as key do's and don'ts for putting it all together.

6 Ways To Step Up Your E-Commerce Game

Is your e-commerce site performing at its best ability? We share tips to improve your site and increase conversions.…

How Basketball Explains Attribution Modeling

What digital marketing channels bring your company the most conversions? Learn how to find out with attribution modeling in Google Analytics.…

How to Get Started with Google Analytics alt text

How to Get Started with Google Analytics

This beginner’s guide will show you how to access Google Analytics, add administrators, and create useful reports to better track your website activity.…

Top Considerations for Marketing to Millennials alt text

Top Considerations for Marketing to Millennials

Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.…