What is Persona-Based Marketing?
Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…
Check out our simple guidelines on what and how to give your web design assets to your web designer.
Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…
Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.…
Fast websites create a good user experience. So, how is your site performing? Learn tips and tricks to improve your website speed with tips from a Stir Trek presentation by Chris Love, and resources we use at Aztek.…
Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.…
You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.…
An editorial calendar contains more than just blog post topics. Here's a rundown of how to create an editorial calendar.…
How do you create a consistent and predictable stream of revenue from your online marketing activities? We'll show you how in three steps.…
First impressions matter and they happen quickly online. Your users are judging your credibility faster than the blink of an eye. What is your website design telling them?…
When customers complain, it pays to explain. Learn how open, honest responses to customer complaints can benefit your business.…
YouTube offers superior technical advantages, simple yet robust social sharing, and an audience of over 1 billion people per month. Find out why your business should be using YouTube to leverage its videos.…
Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?…
Grouping related information into a single container can be extremely useful on the web and off. Card-based web design takes this simple idea and strategically applies it to the web, and particularly to mobile design.…