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Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

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How to Give Web Design Assets To Your Web Designer

Check out our simple guidelines on what and how to give your web design assets to your web designer.

What is Persona-Based Marketing? alt text

What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…

How to Write for the Web: 7 Beginner Tips

Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.…

Speed is Perception: Why Your Website Speed Matters

Fast websites create a good user experience. So, how is your site performing? Learn tips and tricks to improve your website speed with tips from a Stir Trek presentation by Chris Love, and resources we use at Aztek.…

7 Tips for Online Forms that Convert alt text

7 Tips for Online Forms that Convert

Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.…

Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.…

Why You Should Invest In A Great Website Design

First impressions matter and they happen quickly online. Your users are judging your credibility faster than the blink of an eye. What is your website design telling them?…

Why YouTube Should be Your Video Service of Choice

YouTube offers superior technical advantages, simple yet robust social sharing, and an audience of over 1 billion people per month. Find out why your business should be using YouTube to leverage its videos.…

Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?…

Card-Based Web Design: A Winning Pattern

Grouping related information into a single container can be extremely useful on the web and off. Card-based web design takes this simple idea and strategically applies it to the web, and particularly to mobile design.…