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Is it Better to Hire In-House or Outsource Digital Marketing? alt text

Is it Better to Hire In-House or Outsource Digital Marketing?

Hiring in house vs. outsourcing marketing is a common dilemma faced by businesses looking to reap the benefits of digital marketing. Here’s how to decide.

Wednesday, January 30, 2019

Digital Marketing
8 Benefits of Social Media for Your Business alt text

8 Benefits of Social Media for Your Business

If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world are utilizing social

Monday, December 17, 2018

Social Media
10 Tips for Creating a Social Media Strategy alt text

10 Tips for Creating a Social Media Strategy

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are

Wednesday, September 19, 2018

Social Media
How to Create an Editorial Calendar for Your Blog alt text

How to Create an Editorial Calendar for Your Blog

Don’t let your blog fall by the wayside. Stick to a schedule that will ensure you’re producing a steady flow of content for your website.

Wednesday, September 19, 2018

Content Marketing
6 Social Media Mistakes to Avoidv alt text

6 Social Media Mistakes to Avoidv

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to

Wednesday, September 19, 2018

Social Media
A Better Way to Create Content: Core Model Workshop alt text

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down

Wednesday, September 19, 2018

Content Marketing
Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign? alt text

Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign?

As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each

Wednesday, September 19, 2018

Social Media
Shifting from Traditional Marketing to Digital Marketing alt text

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from

Wednesday, September 19, 2018

Digital Marketing
Helpful Online Writing Resources alt text

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of

Wednesday, September 19, 2018

Content Marketing
Latent Semantic Indexing: The Future of Search alt text

Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about

Wednesday, September 19, 2018

Search Engine Optimization
Web Writing Best Practices: Process & Editing Tips alt text

Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.

Wednesday, September 19, 2018

Content Marketing
What's The Difference Between These Social Media Platforms? alt text

What's The Difference Between These Social Media Platforms?

Learn the differences between the most widely-used social media channels and which platforms can benefit your organization’s business goals.

Wednesday, September 19, 2018

Social Media