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Why Businesses Should Own Their Marketing Data and Accounts

Properly creating, managing, and owning all your marketing accounts is essential for any business. Learn how you can embrace proper account management.

How Email Marketing Can Support Your Digital Advertising Campaigns

How are you nurturing your paid leads into becoming customers? Learn how combining paid and email marketing helps you get the most out of your leads.

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Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine

Email Marketing is Not Dying, it's Thriving alt text

Email Marketing is Not Dying, it's Thriving

Email marketing continues to be a great strategy for businesses to engage current customers and generate new leads. Follow these email marketing best practices.…

Beware of SEO Scammers

Nobody can absolutely guarantee that they can make a site rank on the first page of Google.…

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SEO Isn’t Dead, It’s Just Changing

Between algorithm updates and increases in digital ad spend, you may be wondering, is SEO dead? SEO is not dead, but these tactics are outdated.…

Better than Beer: Why Mobile Matters

Almost half of all smartphone users would rather give up beer than give up their phone. If you're not convinced already, learn all the reasons why mobile matters.…

Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.…

Social Media Predicts Behavior

Social media networks now know so much about us that they can be used to accurately predict our behavior.…

Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?…

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What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.…