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Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.

The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.

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How to Write SEO-Friendly Blog Posts

See our 8 steps to writing an SEO-friendly blog post that will help you attract the right audience and show up in Google SERPs.

Content Planning Challenges for a Website

Content is your brand, it represents who you are as a company. Often it is the first interaction a user will have with you, so it's important to get it right.…

SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.…