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The High Cost of a Bad Website: How Design, Functionality, and Maintenance Impact Your Brand

A bad website hurts your business’ credibility and bottom line. We break down what can harm your brand and how you can prioritize your site’s success.

Evolving PPC Strategies: Performance Max & Demand Gen Campaigns

Paid campaign types always change, so strategies must evolve. We break down how new campaigns are helping marketers stay on top of PPC.

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How Webmaster Tools Helps Your Keyword Strategy: Part 2

Don't shoehorn keywords onto your site. Use the Content Keywords report to build a responsible keyword strategy instead. Learn how.

What is Persona-Based Marketing? alt text

What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…

How to Write for the Web: 7 Beginner Tips

Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.…

7 Tips for Online Forms that Convert alt text

7 Tips for Online Forms that Convert

Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.…

Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.…

Why YouTube Should be Your Video Service of Choice

YouTube offers superior technical advantages, simple yet robust social sharing, and an audience of over 1 billion people per month. Find out why your business should be using YouTube to leverage its videos.…

Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?…

Card-Based Web Design: A Winning Pattern

Grouping related information into a single container can be extremely useful on the web and off. Card-based web design takes this simple idea and strategically applies it to the web, and particularly to mobile design.…