Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true Continue…

2013 in Review: Content is Still King

All search engines want to serve the best results, and one of the best ways they determine this is by assessing the value of your website's content. In our last episode of 2013 in Review, Dave and I provide tips on what you should consider when analyzing and developing content for your website. Continue…

2013 in Review: The Truth About All Those TLDs

Watch the latest episode of our ongoing series 2013 in Review to see what we have to say about buying multiple top-level domains. Continue…

2013 in Review: Website vs. Social Media. Which is More Important?

Are social media efforts more important than your website, or is the inverse true? Find out in our latest edition of 2013 in Review. Continue…

2013 in Review: What's New in Organic Search?

Google Hummingbird was one of the most significant changes in organic search optimization. Learn about what it means for your business online in the seventh episode of Aztek's 2013 in Review series. Continue…

2013 in Review: Are Facebook (and Instagram) Ads Effective?

According to Alexa, Facebook ranks as the #2 site in terms of traffic, behind Google. Despite its broad reach, which was expanded even further with its purchase of Instagram, many businesses remain Continue…

2013 in Review: Content Scrapers Demonstrate What Users Really Want

Users really want useful content not fluff. This is evident in the popularity of content scrapers today. Learn more in our fourth edition of 2013 in Review. Continue…

2013 in Review: Debunking the Above the Fold Myth

In this third video of our 2013 in Review series, Dave and I discuss the myth that everything that's important on a website must be placed above the fold. Continue…

2013 in Review: Changes in Email Marketing

Email is proven to provide great ROI, but it's a web marketing effort that doesn't come without challenges. Watch our latest episode of 2013 in Review to learn how user behaviors and and email platforms like Gmail are impacting how effective email marketing is done. Continue…

2013 in Review: Is Vine or Instagram Video Useful for Business?

In this second video of our 2013 in Review series, Dave and I discuss the competition between Vine and Instagram video and share a great use of Vine by DiGiorno Pizza. Continue…

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