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PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For

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Don’t Fear the Comments

“Any publicity is good publicity.”This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread

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Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics

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Plan Ahead, Think Mobile

More consumers than ever are making online purchases on their mobile devices. Are you ready for them?

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Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.

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Social Media Predicts Behavior

Social media networks now know so much about us that they can be used to accurately predict our behavior.

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Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

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Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?

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Outfitting SEO: Back to Basics

There’s a lot of opportunity for websites to go back to the basics and seek the rewards of web traffic.

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Beware of SEO Scammers

Nobody can absolutely guarantee that they can make a site rank on the first page of Google.

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