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What Google Knowledge Graph Means for Web Searchers and SEO alt text

What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers.

Wednesday, September 19, 2018

Search Engine Optimization
Change the Way You Think and Link alt text

Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.

Wednesday, September 19, 2018

Search Engine Optimization
Google's Paid Placement Gets Even More Prominent alt text

Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

Wednesday, September 19, 2018

Digital Advertising
Desktop Search Volume: On the Decline alt text

Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?

Wednesday, September 19, 2018

Web Design and Development
Understanding the Different Ways to Leverage Facebook for Marketing alt text

Understanding the Different Ways to Leverage Facebook for Marketing

As Facebook organic reach declines, businesses need to get creative in their approach. Learn how to get the most out of your Facebook marketing efforts.

Wednesday, September 19, 2018

Social Media
What is Pay-Per-Click Advertising? alt text

What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.

Wednesday, September 19, 2018

Digital Advertising
Applebee's Social Media Disaster alt text

Applebee's Social Media Disaster

Find out the lessons we can learn from Applebee's social media disaster.

Wednesday, September 19, 2018

Social Media
Slam Dunk alt text

Slam Dunk

A tweet from Oreo won the Super Bowl.

Wednesday, September 19, 2018

Social Media
SEO: Checking Under the Hood alt text

SEO: Checking Under the Hood

Redesigning your website can help it rank better, but that's just the beginning.

Wednesday, September 19, 2018

Search Engine Optimization
What We Can Learn From the BBC and Mozilla Google Penalties alt text

What We Can Learn From the BBC and Mozilla Google Penalties

Why do manual spam updates and unnatural link notifications matter?

Wednesday, September 19, 2018

Search Engine Optimization
Keeping Your Company’s Social Media Secure alt text

Keeping Your Company’s Social Media Secure

Are your company's social media accounts secure?

Wednesday, September 19, 2018

Social Media
About Us Page: Where Does it Belong? alt text

About Us Page: Where Does it Belong?

Where does the About Us section belong?

Wednesday, September 19, 2018

Web Design and Development