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Why Businesses Should Own Their Marketing Data and Accounts

Properly creating, managing, and owning all your marketing accounts is essential for any business. Learn how you can embrace proper account management.

How Email Marketing Can Support Your Digital Advertising Campaigns

How are you nurturing your paid leads into becoming customers? Learn how combining paid and email marketing helps you get the most out of your leads.

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7.5 Content Marketing Resources We are Thankful For

Learn the resources Aztek's web marketing team uses to help develop and deliver content that achieves our partner's business objectives.

Stop trying to get everything above the fold. Seriously.

"You can't put 10 pounds of sugar in a 5 pound sack" as they say (only the way I learned it, it wasn't sugar in the sack). Yet, over and over we see organizations fruitlessly trying to get every…

How Do I Access Google Analytics?

What to do in that moment when you realize you're locked out of your Google Analytics account. We share practical tips that will get you back to analyzing your data in no time.…

Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true…

Why You Might Not Need an App

You might not need an app. There, I said it.Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.Now, before you and Ewan Spence get…

Why SEO Is Shortsighted

SEO is important, but it's not as much as you think. Read on to learn more.…

Why You Should Do Web Marketing

Do you have an attention span longer than a goldfish? Do your customers? Find out why that matters for your business and web marketing.…

No amount of design can fix your lousy content.

"Well this is exciting. it's Q1 and management has approved the budget to finally redesign the company website. It's not a huge budget, but boy oh boy is it gonna be great to finally fix all the…