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How to Add an Admin to Google Analytics

Getting locked out of Google Analytics is a bummer. But you can take measures to prevent it from ever happening by adding an admin to Google Analytics.

You Need a Mobile-Friendly Site. Seriously.

Is your website ready for Google's mobile-friendly update on April 21, 2015? How will it affect your search traffic and rankings? We share the basics and resources that will give you an in-depth understanding.…

Our favorite ideas from "Agile Explained" with LeanDog

Our team had the recent good fortune to attend "Agile Explained" on the very cool boat/office of the good folks @LeanDogThe two-day course is a fire-hose of information about the agile process and…

What is Persona-Based Marketing? alt text

What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.…

How to Write for the Web: 7 Beginner Tips

Tips to impress your boss or college professor when writing for the Web. Our intern Evan shares what he learned during his experience at Aztek.…

Speed is Perception: Why Your Website Speed Matters

Fast websites create a good user experience. So, how is your site performing? Learn tips and tricks to improve your website speed with tips from a Stir Trek presentation by Chris Love, and resources we use at Aztek.…