Blog
Connecting Keyword Rankings to Meaningful Results
Keyword rankings aren't important unless those keywords you're targeting generate new business for you. Learn more on the Aztek blog.
Your Keyword Rankings Aren’t Important
Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true
2013 in Review: Debunking the Above the Fold Myth
In this third video of our 2013 in Review series, Dave and I discuss the myth that everything that's important on a website must be placed above the fold.
5 Stages of Website Grief
Learn the stages of website grief and how an effective content strategy can help you move on from a poorly performing website.
4 Ways Paid Ads Help Your Organic Content Marketing Strategy
Learn how an effective pay-per-click campaign can work with a content strategy to attract and close more transactional visitors.
FAQ Pages: How "Frequently Asked" is That Question, Really?
Defer to real questions asked by people outside your organization, not the ones you think they should ask. See how you can make your FAQ pages the most relevant.
Pittsburgh TechFest 2014
Over the weekend, some of the Aztek team made the drive down from Cleveland to Pittsburgh for the annual Pittsburgh TechFest. TechFest is a one day event highlighting software and web development in
How To Make Sure You Are Using Universal Analytics
In part 2 of our Getting More Out of Google Analytics series, we discuss how you can tell if you have Universal Analytics and how you can upgrade.
Get More Out of Google Analytics
Google Analytics is a robust tool, but are you getting the most out of it? Read the first part of our series: Get More Out of Google Analytics.
Why You Might Not Need an App
You might not need an app. There, I said it.Not only that, you still need a website, and it needs to provide an amazing experience for viewing on mobile browsers.Now, before you and Ewan Spence get