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Blog
Stop trying to get everything above the fold. Seriously.
"You can't put 10 pounds of sugar in a 5 pound sack" as they say (only the way I learned it, it wasn't sugar in the sack). Yet, over and over we see organizations fruitlessly trying to get every
7.5 Content Marketing Resources We are Thankful For
Learn the resources Aztek's web marketing team uses to help develop and deliver content that achieves our partner's business objectives.
14 Design Resources We are Thankful For
Design resources used by Aztek's creative team to help them create websites that attract users and accomplish business objectives.
Content Management Systems: Which One is Just Right for Your Business?
Learn how to select the best content management system for your website.
4 Ways Paid Ads Help Your Organic Content Marketing Strategy
Learn how an effective pay-per-click campaign can work with a content strategy to attract and close more transactional visitors.
5 Stages of Website Grief
Learn the stages of website grief and how an effective content strategy can help you move on from a poorly performing website.
Aztek: The Awkward Teen Years with Agile Web Design
Agile web design & development techniques have proven themselves to provide a better outcome for your project, time frames, and budget.
2013 in Review: Healthcare .gov
In the first video of our 2013 Year-in-Review series, Dave Skorepa and Matt Mesenger discuss what went wrong with the initial launch of Healthcare.gov.
2013 in Review: Is Vine or Instagram Video Useful for Business?
In this second video of our 2013 in Review series, Dave and I discuss the competition between Vine and Instagram video and share a great use of Vine by DiGiorno Pizza.
2013 in Review: Changes in Email Marketing
Email is proven to provide great ROI, but it's a web marketing effort that doesn't come without challenges. Watch our latest episode of 2013 in Review to learn how user behaviors and and email platforms like Gmail are impacting how effective email marketing is done.