Marketing Automation Services
Generate high-quality leads and more engagement with marketing automation.
Marketing automation software helps organizations generate more high-quality leads, nurture leads into customers, and empower salespeople to identify and focus on the best opportunities. With more options than ever, small and medium sized businesses can take advantage of marketing automation without huge investments and long-term contracts.
Why Marketing Automation?
Turn Visitors into Leads
With marketing automation you can engage and identify your prospects earlier in the buying process. Stop wondering who visits your website and identify more prospects for your salespeople.
Uncover Hidden Lead Opportunities
Most website visitors leave your site before you know who they are. The right marketing automation platform can provide you with information like company name and location, even if a visitor doesn't provide it.
Focus on the Right Leads
Lead scoring allows organizations to prioritize leads based on their activity with your online brand. Find out which marketing efforts your users are engaging with, like web page visits and email marketing activity.
Engage (and Re-Engage) Customers
Sometimes the easiest sales are to your existing customers. Keep them engaged through personalized email marketing and content. Automate re-engagement campaigns to turn stagnant customers into engaged customers. Even empower sales representatives to use automation campaigns and automated marketing to engage with prospects easier and more effectively.
Boost your e-commerce site by building programs focused on engaging customers and increasing sales:
- Post-sale campaigns - automate up-sell and cross-sell opportunities, and turn buyers into social media advocates
- Cart Abandonment - don't let a change of heart lose a sale, re-engage buyers who didn't buy
- Promotions - drive sales through sales and promotions
WHAT CAN I EXPECT from a Marketing Automation Agency?
You'll work with a certified marketing automation specialist to integrate marketing automation with your existing website and CRM, and build automated programs that generate and nurture leads like never before. Aztek works with a number of different Marketing Automation tools, including Act-On Software, MailChimp, and SharpSpring.
- Identification of the ideal marketing automation solution to meet your goals
- Set up of marketing automation technology
- Integration with your CRM (if applicable)
- Development of lead generation and lead nurturing programs
- Design and execution of email campaigns
- Development of lead scoring system to evaluate lead quality
- Advanced analytics to track known and anonymous website visitor behavior
Partnerships & Certifications
Aztek is proud to maintain these partnerships and certifications.
Marketing Automation Services
- CRM Integration
- Email marketing
- Landing page creation
- Contact forms
- List segmentation
- Lead scoring
- Nurturing campaigns
- Website tracking