PPC Advertising: Google Ads, Facebook Ads and more.
If SEO is the tortoise, PPC is the hare. But in this story, they both win the race.
Search Engine Optimization (SEO) and content creation are important long-term strategies for bolstering your digital presence, but Pay-Per-Click (PPC) advertising can supercharge your online marketing and lead to more immediate, high-quality leads.
PPC advertising is the fastest and most effective way to get your brand in front of a relevant online audience, drive qualified traffic to your website, and increase leads and revenue.
Online Paid Advertising is more than just Google Ads.
Our paid media experts have years of experience with a variety of digital advertising platforms like Google Ads (formerly known as Google AdWords), Bing Ads, Facebook Ads, LinkedIn Ads and more.
For all online paid advertising we research the best opportunities for your target audience and consider business goals before suggesting the most appropriate channels and ad formats. After the initial discovery, we create a digital marketing plan tailored to your KPIs with suggested audiences, targeted search terms, and examples of ads. Once the campaigns are up and running we continue to optimize your paid advertising accounts on an ongoing basis to get the best performance and return on investment.
Here are examples of advertising channels and platforms that we can use to achieve your business goals:
The OG of online paid advertising. Google has a variety of ad formats and can get exposure to a large audience. Examples of Google ad types include: search (text) ads, remarketing ads, retargeting ads, display ads, product ads (Google shopping ads), and animated/video ads. These ads are frequently associated with the cost-per-click (CPC) bidding strategy, and frequently that is the strategy we will use for the campaigns. However, depending on your objective we may also test other bidding strategies.
While Google is #1, Bing shouldn’t be forgotten. And Bing ads may give your business another opportunity to interact with a new audience. If you’re advertising on Google we may recommend including Bing in the mix. Additionally, Bing gives us the opportunity to test different types of audiences that we may not get to use in Google - like custom LinkedIn audiences and more.
Facebook advertising allows you to choose from a number of different paid campaign objectives as well as select a more targeted audience than some of the other platforms.
We work with you to define your campaign goals, your ideal audience (and what’s possible to target on the platform), where to distribute your ad (Facebook ads can also show on Instagram, in Facebook messenger, and more), and then present it all in a campaign brief with example ads and copy along with recommended budget for your review before starting the campaign.
Facebook ads come in variety of different formats including photo ads, video ads, stories ads, messenger ads, carousel ads, slideshow ads, collection ads, and playable ads. Having quality creative is essential to success on this platform.
Advertising on LinkedIn has shown success for clients across industries who are trying to reach or engage with a more professional audience. LinkedIn ad formats include: sponsored content, sponsored InMail, video ads, text ads, dynamic ads, carousel ads, and display ads. The content you promote here is just as important to consider and adjust to your target audience.
Ad pricing on Linkedin can vary depending on your marketing goals and ad format. You can choose a traditional cost-per-click (CPC) model, a cost-per-1,000-impressions (CPM) model, or a cost-per-send (CPS).Depending on your objectives, we’ll work with you to set a budget and select a pricing model, and put together ad content that will bring the best results.
Programmatic Display Advertising
The programmatic landscape is littered with acronyms (DSP, SSP, DMP, CPM) - but don’t let those intimidate you. The concept is the same as traditional ad buying - a company wants to buy an advertisement, a publisher has a space to sell an advertisement - they decide how much it will cost and then place the ad. Programmatic advertising helps automate the decision-making of buying ads for specific audiences. And this process happens in real time.
For programmatic we work to optimize the A- B-Cs: Audience, budget, and creative. Having engaging and timely creative with the ability to test and optimize is especially important for programmatic campaigns. One of the biggest draws for programmatic advertising is the ability to laser target the audience you’re showing ads to but if the creative doesn’t resonate with them, the ads become less effective. That’s why it’s important to constantly test and try new creative/messaging so you can find the sweet spot for your target audience. We’ll help keep you on track and work with you to develop a schedule of creative and testing objectives prior to launching any programmatic program.
Aztek currently offers programmatic advertising for native and display advertising.
Don't worry, somebody is always steering the ship.
PPC management isn’t just “set it and forget it.” You’ll have a dedicated PPC strategist who monitors your accounts on a daily basis and ensures that they’re performing as effectively as possible, and you’ll receive detailed reporting on campaign performance.
Because our SEO and paid advertising teams are able to share program data with each other, many clients who engage in both content marketing and paid media management see faster, more significant returns on their investment.
Landing Page Optimization: Where are your users going?
You can't just run a paid digital campaign with thinking about where you are sending all that traffic. A good landing page can be the difference between a conversion and a bounce. It can also bring down your average cost per click - which means more visitors for less spend!
Aztek will create specially designed landing pages that help your paid traffic convert at a higher rate, resulting in more leads and revenue for your company. We’ll work with you to determine the goals of the landing page, who will be visiting, benchmarks and success metrics.
Partnerships & Certifications
Aztek is proud to maintain these partnerships and certifications.