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Social Media and AI: How Artificial Intelligence is Reshaping Marketing Content

AI is changing the way marketers create social media content. Learn how this impacts your brand’s social media effort, for better or for worse.

Social Media Marketing Goals: What They Are and How to Set Them

Meaningful social media goals give your business the direction it needs to succeed. Learn how to create quality goals to guide your marketing efforts.

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8 Common Blogging Mistakes Your Business Should Avoid

8 Common Blogging Mistakes Your Business Should Avoid

Most businesses use their blog for marketing, but not all of them do it well. Set your blog up for success by avoiding these common mistakes.

How Long Should a Blog Post Be? alt text

How Long Should a Blog Post Be?

Trying to figure out how an ideal word count for your blog posts? Learn how to determine the right length for your content.…

A Better Way to Create Content: Core Model Workshop alt text

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down…

Helpful Online Writing Resources alt text

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of…

3 Ways Agencies Can Help With Content Creation alt text

3 Ways Agencies Can Help With Content Creation

Content can be the least favorite part of a website redesign. It takes a lot of work to audit current content, make decisions about what changes need to be made to it, what needs to be removed or even…

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey,…