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Holiday Shopping, Google Style
Google is changing how we shop online.…
Change the Way You Think and Link
In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.…
Social Media Predicts Behavior
Social media networks now know so much about us that they can be used to accurately predict our behavior.…
Google's Paid Placement Gets Even More Prominent
There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.…
Desktop Search Volume: On the Decline
Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?…
One in a Billion
With more than one billion users, Facebook can be an important component in a business's marketing strategy.…
Welcome to the PPC World
Google's enhanced ads make Pay-Per-Click (PPC) advertising more important than ever.…
Fresh Ideas on Content Marketing
People are bombarded by two to five thousand marketing messages a day. How can your message stand out?…
SEO: Little Things Make Big Money
When it comes to SEO, it’s easy to get lost in the weeds with everything that could be done with your website. In many cases, it’s the basic tactics that can get you on your way.…
Outfitting SEO: Back to Basics
There’s a lot of opportunity for websites to go back to the basics and seek the rewards of web traffic.…