Blog
My Life As An Aztek Intern
It's not just about the donuts. What I've been doing every day working with the Design, Development, and Digital Marketing teams as the first intern at Aztek.
Who You Gonna Call (Track)?
Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?
Want More Clicks For Less Money? Improve Quality Score
You can outperform your PPC competitors and spend less if you're relevant enough. It's all about your improving Quality Score. Let us explain.
3 Steps to Create A Predictable Lead Generation Model Online
How do you create a consistent and predictable stream of revenue from your online marketing activities? We'll show you how in three steps.
The Positives of Negative Keywords
Why is it important to include negative keywords in your Google AdWords campaign? Because rubber catsuits are a thing. Let us explain...
Website Design Process Checklist For the Client (2015 Edition)
If you're meeting with companies to discuss building a new website or redesigning your current website, read this. We've updated our website design process checklist.
How to Not Screw Things Up With Your Content Management System
So you've got a shiny new CMS (Content Management System)? Great. Here are a few tips on how you can avoid botching up your website.
Rustbelt Refresh Recap 2015
The @aztekweb crew attended one of our favorite industry conferences Rust Belt Refresh for the third year in a row. For those of you who don't know about Rust Belt Refresh, it's one of the most
Content Marketing: Be Honest. Be Authentic. Be Human.
You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015.
How to Create an Editorial Calendar: Putting Everything Together
An editorial calendar contains more than just blog post topics. Here's a rundown of how to create an editorial calendar.