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In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.
Wednesday, September 19, 2018
There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.
Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?
As Facebook organic reach declines, businesses need to get creative in their approach. Learn how to get the most out of your Facebook marketing efforts.
An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.
Find out the lessons we can learn from Applebee's social media disaster.
A tweet from Oreo won the Super Bowl.
Redesigning your website can help it rank better, but that's just the beginning.
Why do manual spam updates and unnatural link notifications matter?
Are your company's social media accounts secure?
Where does the About Us section belong?
"Sharknado" offers lessons on basic social media concepts that can be applied to any company.
